Last week, Organic Valley and our agency partner Humanaut won an Effie award in the “new product or service” category for our “Save the Bros” campaign for Organic Fuel – the only entry to win an award in this category!
The Effie awards are based on the effectiveness of a campaign to sell a product, not just how much the judges love it subjectively. The Save the Bros campaign – including its follow-up, the Brononymous Hotline – received a whopping 10 million views, getting the word out about Organic Fuel’s real, organic protein to millions of Bros (and non-Bros who appreciate real, organic protein, too).Save the Bros also won gold for “best in video advertising” at the Digiday Awards, and the Webby Awards placed our Brononymous Hotline in the top 5 digital campaigns of the year.
Last, but definitely not least, videos in our “Soul of Farming” series won some awards recently, too!
- Morning Milking won gold for “brand to consumer” at the Communicator Awards
- The Gift of Grass won gold for “green/eco-friendly” at the Communicator Awards
- A Good Dog won gold for “documentary/short film” at the Horizon Interactive Awards
View all of the heartwarming Soul of Farming videos here.
Wow. We are both humbled by and ecstatic for these responses to our hard work. We are so proud of our marketing team and our partner agencies for crating these fun, educational and inspiring videos! We strive every day to create the highest quality organic products that taste amazing and to keep farmers on their land through farming in harmony with nature and with respect for all life. From our farmers and employees, thank you for your support!