Net EffectMany of the conference rooms in our newly rebuilt headquarters have a special story. Some are renamed after conference rooms that burned down in our fire last year and some hold unique pieces of art, designed by our own staff.

Artwork by Pam Taylor

Artwork by Pam Taylor

The Water Conference Room may very well be the most special; rested below a beautiful reclaimed wood table and staff artist Pam Taylor’s abstract water art, the room features carpeting with an amazing story.

Last year while attending Neocon, North America’s largest design exposition, in Chicago I stopped by to chat with carpet reps from Interface. During the design phase for another of our buildings, I viewed Interface’s line of nature-inspired carpet tiles called Nature’s Path and as long as I was at Neocon, I thought I would take the opportunity to introduce myself and our upcoming project in person. And to be honest, I was also excited to see the new product line they were launching for 2013.

The 2013 Neocon show was the beginning of June and, as you many of you know, we had just been through our devastating HQ fire a few weeks prior. My main objective at the show was to research new office furniture but I left inspired by the story of Interface’s new carpet line, entitled “Net Effect.” The Interface showroom was covered in it from wall to wall and as soon as I walked in I thought to myself “We have to install this in the new Water Conference Room!” The design was beautiful and made you literally feel like you were walking on water.


Come to find out, during my chat with the Interface carpet rep, this sustainable carpet is made from used fishing nets from villages in the Philippines. The carpet’s “creation” story immediately inspired me beyond the beautiful design. Interface purchases the nets from fishermen in the islands preventing the nets from becoming ocean waste and endangering marine animals. Net Effect2According to the Zoological Society of London, the Danajon Bank in the Philippines is one of only six double barrier reefs in the world, and one of the most important marine ecosystems in the entire Pacific Ocean. My daughter is an animal protection activist and has moved me to see the importance of habitat protection. I have a huge respect for companies that lessen the negative impacts on our environment. Additionally, this recycled carpet creates financial opportunities for these villages that are often poverty stricken.

The water-inspired design of this carpet, along with the manufacturer’s commitment to sustainability and the environment, made it a perfect fit for CROPP. Interface has maintained a long history of sustainable products well before the introduction of Net Effect. Interface is a modular tile company that got its start in 1973 by Ray Anderson. In 1994, Ray decided that his company needed to make a change when it came to the environmental impacts of carpet manufacturing. With over 600 million people in our world, he realized that in order to save the environment, Interface needed to completely remodel how they do business. As a result of Ray’s vision, the company has been creating sustainable carpets, such as Net Effect, along their environmentally-friendly journey. Another interesting piece of information about Interface carpet tiles is the fact they do not require adhesives to stick to the floor. This reduces the introduction of volatile organic compounds (VOCs) into the air.

While designing different areas of the building, I wanted to make sure the spaces were aesthetically pleasing, but also used materials that were reclaimed/recycled and sustainable. We’re proud that the Net Effect carpet from Interface falls into all of these categories.


10175046_10201914304527662_1476356897764894344_nAbout the Author: Sarah Jaiteh

Sarah began her career with CROPP 11 years ago in Marketing. In 2006, Sarah joined the Facilities Team as the Workspace and Design Coordinator focusing on space planning, employee seating and furniture, and interior building design. Sarah grew up in the Driftless Region of Wisconsin and as a huge sports fan, her dreams were to become a sports journalist. Even though Sarah’s past formal education was focused on that passion for journalism, more recently she studied areas of interior decorating, office space design, and color psychology.  In her free time, Sarah likes to spend time travelling, spending time with her daughter Khadeja, creating art and jewelry, and spending time with friends and family.