Navigating today’s grocery stores can be pretty confusing.  With the plethora of logos, claims and phrases decorating products on the shelves, it can be difficult to find the foods you really want. Greenwashing occurs when a company promotes a false perception that their products, aims, or policies are environmentally friendly, using unverified statements, logos and claims. Many of us try to make “green”, or environmentally-friendly decisions about the food we eat.  Unfortunately, greenwashing can impair our ability to make informed choices about our food.

Examples of greenwashing are everywhere. You’ve likely encountered examples in your day-to-day life.  Below are a few examples of unverified statements and claims:

Eco-Friendly Product logo  EcoFriendly Reduce, Reuse, Respect logoResponsibly Grown Best logo

A good way to avoid buying “greenwashed” products is to understand the logos and statements commonly seen at the grocery store. Click on the guide below for an overview of what these really do (and don’t) mean:

Guide to Labels and Logos