Want to know something about the history of the organic movement…errr, I mean, the $40 billion organic industry that started as a movement? You’ve come to the right place!

Bob Scowcroft gives an outdoor talk to a group of listeners.

Meet Bob Scowcroft, an organizer for Friends of the Earth (FOE) in the ‘70s, first executive director of California Certified Organic Farmers (CCOF) in 1987, and founder and executive director of the Organic Farming Research Foundation (OFRF) in 1991. In addition, we will have to call out Bob as an historian, lifelong activist, fundraiser, media spokesperson, father, husband and for sure as a creative-intuitive. In short, he has been instrumental in helping grow the organic movement into the robust industry it is today.

Bob’s stories and insights are unique, founded in the many relationships he has nurtured over decades of dedication. He was in the thick of it when the pesticide Alar on apples hit 60 minutes and sent the organic industry into a spin. It is inspiring to hear how farmers — with no money but plenty of heart, passion, hard work and soul — started this organic movement/industry. These farmers didn’t do the research of testing the consumer to see if they would buy organic. They just knew they wanted to and needed to farm differently.

Thank you Bob for capturing the soul of organic and showing us how true that Margaret Mead quote is: “Never doubt that a small group of thoughtful, committed citizens can change the world.” Bob’s humor, memory, skill at storytelling, and thoughtful insights are inspiring.  I nominate Bob for Living Legend!

Listen to my Rootstock Radio conversation with Bob Scowcroft here, or tune in wherever you get your podcasts!